{"id":62,"date":"2022-10-14T03:50:32","date_gmt":"2022-10-14T03:50:32","guid":{"rendered":"https:\/\/wallington-dummer.com\/blog\/?p=62"},"modified":"2022-10-19T02:44:13","modified_gmt":"2022-10-19T02:44:13","slug":"trade-mark-filing-tip-get-the-applicant-name-correct","status":"publish","type":"post","link":"https:\/\/wallington-dummer.com\/blog\/trade-mark-filing-tip-get-the-applicant-name-correct\/","title":{"rendered":"Trade Mark Filing Tip \u2013 Get the Applicant name correct"},"content":{"rendered":"\n<p><em>By Jennifer Song \/ Senior Associate<\/em><\/p>\n\n\n\n<p>It is important to file a trade mark in the name of the correct entity. A legal entity in Australia is typically a person or a company. The applicant of the trade mark must be the entity that&nbsp;<em>intends to use<\/em>&nbsp;(or is already using) the trade mark.<\/p>\n\n\n\n<p>So if you are a sole trader, then the trade mark will be filed in your personal name. However if there is a company, then make sure you file the trade mark in the name of the company.&nbsp;<\/p>\n\n\n\n<p>If you are unsure who the applicant should be, look at the receipts of your business&nbsp; \u2013 If the receipts are issued in the name of the company (and\/or ACN), then the trade mark ought to be filed in the company\u2019s name. On the other hand, if the receipts state the business name (and\/or ABN) or your personal name, then the trade mark ought to be filed in your personal name.&nbsp;<em>Never file the trade mark in your personal name if it is your company that is using the trade mark \u2013 even if you are a director of the company.<\/em><\/p>\n\n\n\n<p>Be warned that if a trade mark filed in the incorrect entity\u2019s name, then this is not possible to fix this error at any later stage. A new trade mark will need to be filed in the name of the correct entity. This is because a trade mark can be struck off the Australian Trade Marks Register if a third party can show that the applicant\/owner of a trade mark had<em>&nbsp;no intention to use&nbsp;<\/em>the trade mark&nbsp;<em>at the time of filing.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jennifer Song \/ Senior Associate It is important to file a trade mark in the name of the correct entity. A legal entity in Australia is typically a person or a company. The applicant of the trade mark must be the entity that&nbsp;intends to use&nbsp;(or is already using) the&hellip;<\/p>\n<p class=\"read-more\"><a href=\"https:\/\/wallington-dummer.com\/blog\/trade-mark-filing-tip-get-the-applicant-name-correct\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":2,"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/posts\/62\/revisions\/69"}],"wp:attachment":[{"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wallington-dummer.com\/blog\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}